Unlock what world-class brands like Apple get right – and how they keep winning.

Key Benefits

• Elevate your branding skills and make a lasting impression!
• Join us for a dynamic branding seminar covering positioning, management, evaluation, and more.
• This seminar covers case studies from Apple to America Express to Nike, and it offers hands-on learning and actionable insights to help you drive your brand’s success.

You’ll Learn to:

• Audit brands using the Brand Report Card
• Decode customer behavior with the Fogg Behavior Model
• Rethink your funnel using Branding in the Digital Age and the Consumer Decision Journey
• See it all in action with real cases, and exercises

Day One:

• Introduction to Branding Laws
• Case Study: The Brand Report Card
• Brand Evaluation Exercise
• Case Study: Apple Inc.

Day Two:

• Brand Positioning
• Case Study: Fogg Behavior Model
• Customer Behavior Exercise
• Case Study: Branding in the Digital Age

Course Faculty

Adam Brown

Lecturer