Digital Marketing Navigator: Tools for Success

Program Topics: Marketing

This course is designed to augment your knowledge of the evolving digital marketing landscape. Learn to implement the core principals of digital marketing tactics strategically, to increase your impact and your brand value. Through a blend of lectures, case studies, hands-on exercises, and interactive discussions, participants will gain a deeper understanding of the key concepts of digital marketing and its impact on the Customer Journey.

The course will be taught over three half-day sessions on November 2, November 9 and November 16.

Topics to be covered include:

• Inbound and Outbound Marketing
• Brand Positioning
• The Customer Journey
• Adding Value with Digital Marketing

Who should attend?

• Managers
• Senior leaders
• Marketing professionals