Marketing Navigator: Insight for Executives

Program Topics: Marketing, Leadership & Management, Strategy

Designed for leaders who oversee marketers, this course will augment your knowledge of the evolving marketing landscape and necessary strategies for success. You’ll learn to understand the core principals and ROI of strategic digital marketing tactics, in order to work efficiently with those who drive your brand’s communications. Through a blend of lectures, case studies, hands-on exercises, and interactive discussions, participants will gain a deeper understanding of the key concepts of brand positioning and digital marketing, and their impact on the Customer Journey.

The course will be taught over three half-day sessions on October 3, October 10 and October 24. Participants may attend virtually or in-person.

Key benefits

The course is designed to help participants:

• Understand the tools that contribute to Inbound and Outbound Marketing, and the differences between them.
• Know the value in strategic Brand Positioning
• Learn the steps within The Customer Journey and why they matter
• Add value with Digital Marketing, including paid, owned and earned media

Who should attend?

• Managers
• Senior leaders